WITH CARLI ANNA

The first research-based program to create unique and transformative digital products that your customers freaking rave about.

Digital Product Disruptor

Count Me In

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Passive income would be greeeeat, right? Only if every other person weren't trying to create the exact same course, template shop, etc...

CREATE A DIGITAL PRODUCT WORTHY OF YOUR EXPERTISE.

There are enough people teaching you how to do it. I should know I've invested literally hundreds of thousands of dollars into education to learn how to do it well. (I WISH I were exaggerating..)

It wasn't until my husband did his master's program in instructional design and technology (AKA: designing effective pieces of training that drive RESULTS & human performance) that he started telling me everything that he was learning that I found the missing link.

BABE, IT'S TIME TO CHARGE MORE. BABE, IT'S TIME TO CHARGE MORE.

I never wanted to be a coach teaching about passive income. Like ever.

Out of the hundreds of thousands of dollars of education I've spent my money on. NOBODY taught me how to create an actually good digital product.

Everyone taught me how to sell it, optimize it, scale it, and the software, but a digital product that is actually helpful, unique, and result-based? NOTHING

Luckily for me, my husband teamed up with me, and together, we focused on driving my students' motivation and transformation. And the craziest part? The results my students have gotten have been a better (and easier) marketing plan than I ever could have come up with.

All of this to say, I get it babe. Struggling to create a unique digital product no clue if you're doing it right. My first course was HORRIBLE, and barely anywhere cared about it. I don't want that for you.

I started learning about the research based strategies to drive REAL human performance and what creates results.

This is exactly why I created Digital Product Disruptor. So that you can have the actual science based information, when it comes to creating a digital product and get your brilliant ideas into a motivational and transformative digital product.

NO MORE GATEKEEPING.

Only 10% of training ever actually gets applied into the workplace.

10%

People are 9x more likely to buy something if they hear about it word of mouth (AKA give people a killer experience)

9X

After a consumer invests in training to learn something new or improve their life, 75% of people actually do WORSE after buying it.

75%

❀️‍πŸ”₯ You'd love to create some kind of passive income (sounds great!) But, you want to make sure it's actually different to the 4892 other digital products out there

❀️‍πŸ”₯ You have some kind of digital products already... but they're not selling and you don't feel super confident in them. You just created them to diversify

❀️‍πŸ”₯ You've had a million different digital product ideas but like... which one is actually going to be worth you time??

❀️‍πŸ”₯ Passive income sounds great, but it seems like suuuuch a huuuuuge project. Where do we even get started without it killing off my business?

❀️‍πŸ”₯You care more about creating a digital product that is purposeful and intentional rather than making quick easy money (I mean we loooove money too, but let’s do it ethically)

Are you with me?

If you want a unique digital product that creates raving fans just by using it, 

You need to learn the skill of human transformation & motivation.

Digital Product Disruptor

The first research-based program to create unique and transformative digital products that your customers freaking rave about.

8 week live sprintπŸ‘―β€β™€οΈ

Count Me In

- Figure out what digital product your audience is actually going to buy
- How to instill the knowledge in your head into something your customers can take action on
- What digital product is going to be best for your personality
- How to test your product so you don't freak out the night before a launch wondering if it will work
- How to take the digital product you can't get to sell to stand out easily
- Work with a certified instrucional technologist on getting your product certified
- Walk side by side with Carli & Lyden (husband/instructional technologist) to master your digital product

8 WEEKS OF LIVE WORKSHOPS TO C0-CREATE & SELL a purposeful DIGITAL PRODUCT

Develop and test your product with minimal risk (and earn while doing it baby!). Validate your product's potential before it hits the launch stage, saving you time & sleepless nights.

A LOOK INSIDE THE DIGITAL PRODUCT DISRUPTOR

creation & prototyping

WEEK 05

Get the cool ideas of yours onto paper and into a motivational masterpiece using appropriate motivational-level products. All while smoothly fitting it into your one-on-one offerings.

DISCOVERING YOUR UNIQUE PATH

WEEK 01

Learn how to spot those behaviors that are triggering towards failure in your clients & create innovative ways to help them reach their goals. Let's figure out how the pieces of your brilliance fit the puzzle of your product. (we got you)

GAP ANALYSIS

WEEK 02

Discover the environmental factors, internal motivation strategies, and support methods that pave the way for a real transformation in your clients. 

BEHAVIORAL CHANGE

WEEK 03

Let's pump up the hype! Get folks darn right giddy before the big launch. Make the hype-building phase the heavy lifter behind your launch, so when the moment comes, it's a simple 'click' to 'buy'

the hype

WEEK 03

Break down your freaking fabulous ideas into clear, actionable steps anybody can grasp and seamlessly apply to their business. Let's simplify the complex

outlining your digital product

WEEK 04

WEEK 06

Launching but in a cool and sustainable way. Learn the ropes of a successful launch, customize it to fit your style, and nail those sales goals without the madness. Let's make your launch a success story (without loosing a wink of sleep)

the big launch

WEEK 07

So, what goes down after that initial launch party? Dive into this bonus workshop (an extra perk for those who pay in full) all about keeping your digital product alive and thriving long after its launch.

*pay in full bonus* AFTER THE LAUNCH EVERGREEN

*bonus*

Ever dream of having a reliable way to know if the product you're creating or buying is worth your time?

Lyden and I are so freaking ready to dive into your digital product. We'll provide valuable suggestions in a personalized video review. Once your creation meets the high standards of the "digital disruptor," we'll very happily hand you a certification. (you did it!) This way, you can confidently let your audience know that you're committed to ensuring your digital product delivers on its promises.




Once you've gone through the Digital Product Disruptor program, you'll find a golden opportunity awaiting you. It's the chance to submit your digital product for review & certification, and who better to assess them than my husband, Lyden.

Why Lyden? Well, apart from being my other half, he's got a master's in Instructional Design and Technology from Purdue. Basically, he's all about making digital products that are game-changers, motivational, and strategically sound for real results. So, he's your guy for some constructive feedback!

πŸ’š 8 weekly group workshops & co-creation
πŸ’š Group voxer chat for on demand support
πŸ’š Instructional Designer Certification (AKA a masters graduate of Instructional Design will vet your digital product & certify it as a disruptor approved product)
πŸ’š Workbooks & selling templates with each workshop


Here's a little more of what ya get inside:

Cheers to digital products filled with purpose 😎

I'M ALREADY IN

I'M ALREADY IN

**Click here to learn more about what's inside the group program**



$697

PAY IN FULL

$67

12 MONTH PAYMENT PLAN

12 MONTHLY PAYMENTS OF

$127

6 MONTH PAYMENT PLAN

5 MONTHLY PAYMENTS OF

STARTING JAN 24πŸ‘―β€β™€οΈ

Cheers to digital products filled with purpose 😎

$67

12 MONTHLY PAYMENTS OF

12 MONTH PAYMENT PLAN

$697

PAY IN FULL

$127

6 MONTHLY PAYEMENTS OF

6 MONTH PAYMENT PLAN

STARTING JAN 24πŸ‘―β€β™€οΈ



You need the research-proven performance & motivation strategies if you want your digital product to do what you say it will. Let's do it simply, while driving the most impact for your audience.

DRIVE MEANINGFUL RESULTS.

It's time own your expertise even more. You need a different revenue stream than your usual 1:1 work. And maybe even take a paid break? 

DIVERSIFY

You recognize you can't be like every other gal pal and create the same product. Create something completely your own, that can't be compared.

BE UNPARALLELED

What kind of digital products are good for this program?

- E-Book
- Desgin/Web Templates
- Micro-learning
- Summits
- Semi-Custom work
- Guides / Plans
- Stock photos
- Even if you don't know, but want to, we'll figure it out!

- Course
- Mini Course
- Educational Templates
- Coaching
- Private Paid Podcast
- Community Membership
- Group Program
- Resource Membership

- DIY pack (version of 1:1)
- Newsletter Challenge
- Program Sprints
- Virtual / Group Retreats
- Unlimited Voxer/Marco Polo
- Day Rate (I think this counts)
- Collaborative Virtual Co-Working
- App

It depends on what you’re really looking for but, If you’re digital product is..

  • Not selling as well as you would like
  • Fine, but not something you’re super passionate about
  • Doing pretty okay, but you just want the research to back it up
  • Doesn’t quite stand out in the sea of digital products

I think you would really benefit from joining us! Message me on Instagram, or reply to this email though if you have any questions and I’d love to offer some suggestions of what we could do together.

Digital products I believe should grow along side you as you grow as a business owner. There’s always room for improvement and there’s no shame in changing what you originally created to better help your people.


What if I already have a digital product, is DPD right for me?

I’m a design school dropout turned multiple six-figure business owner who believes you can make a buttload of money and have tons of fun while doing it. By implementing my signature methods, I went from soul-sucking logo designs to five-figure branding projects for clients like Emma Natter, D’Arcy Benincosa, and Soil & Stem. Now I work with select brands and educate designers through my signature programs BMM, 10K Girl Gang and now Digital Product Disruptor, while I get to be out here livin my dream life, traveling, chilling, and eating snacks with my family.

CARLI ANNA

CEO, OWNER & HEAD COACH OF CARLI ANNA 

MEET YOUR COACHES

Lyden is a seasoned instructional designer with a Master's in Instructional Design and Technology from Purdue University. His expertise lies in creating engaging learning experiences by designing measurable objectives that cater to learners' needs. With eight years of teaching experience, Lyden excels in developing training programs and digital products that balance cognitive load, ensuring effective and enjoyable learning environments.

LYDEN EGBERT

INSTRUCTIONAL DESIGNER (CARLI'S HUBS)

"This is great Carli, but I don't think I really need to"

When I created my first course I thought "all I have to do is put what I know into a few slides, create a workbook and call it good. As long as they know what I know. They'll be fine!"... And then I could barely get people to even finish it. Yeah, I was dying on the inside that nobody cared about all my hard work.

Even if you're not wanting to create a course, (there's a million more digital product ideas that you could do.) The art of human motivation and transformation is critical to each and every successful digital product.

That's exactly what I was missing. People didn't need to just simply be passed on the knowledge of everything I had ever known. They needed to be guided with support, tools, learning & practice to their goals. And it IS an art.

Ethically, I think the digital product industry can do better to create quality products that actually deliver on their promises. And with research backed strategies & steps I'm going to help you do just that. So if you're ready for a fun as heck experience creating your digital product, join us.


FREQUENTLY ASKED QUESTIONS 

ARE THERE REFUNDS?

Due to the nature of the product, there are no refunds available for any reason.

what time are the calls?

Every Monday at 11am mdt. Starting Jan 29th. If you can't make it to the calls live, you'll have a chance to ask questions before and after, along with lifetime access to the recordings.

i'm not a designer, is this good for me?

This is great for any creative wanting to add a digital product to diversify their product suite.

how long do i have access?

Lifetime access to the recordings baby

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